Startups: Start the Video Now!

26 10 2006

A cute look @ Kevin Rose promoing Digg 1.0 on The Screen Savers, located by Michael Arrington, (Mike, do you ever sleep? ;) - and, like Philip, I totally concur - was a huge fan of the show before G4 took it over and got rid of Leo, Patrick and anyone else over 12).

Now, granted, Digg in ‘06 doesn’t really look all that different from how it looked in ‘04, (I mean, amazingly not different! ;) ) but is definitely a good reminder for all of us to turn the cameras on right now, pop on YouTube, (and hence back to your own blog) to both help us see how far we’ve come, as well as to inspire the next generation of builders by how rough all of us once were.

Think how cool it’d be to see Woz and Steve Jobs demoing the first Apple, Ed Roberts the first Altair, Dan Bricklin the first version of Visicalc, Tim Paterson the first version of DOS, Jerry Yang the first Yahoo, or Larry & Sergei the first version of Backrub / Google! :)



MR: Top 10 Video Properties & Streaming Stats

25 10 2006

Actually, what I find most interesting here is why MLB’s streams / streamer are so low in comparison to the others. Is it a format issue, (length of stream)? Integration / focus? Too tight a concentration on a single content type? Can’t be that it’s avail on TV, as that would affect Time Warner, as well. Well, since I’ve never gone to the MLB site, s’pose I’ll have to go check it out… :)

Top 10 Video Properties Ranked by Unique U.S. Streamers July 2006 (Total U.S. - Home/Work/University Locations)

Property

Unique U.S. Streamers

(000)

Streams Initiated by U.S. Users (MM)

Share of Total Internet Streams

Streams per Streamer

Total Internet

106,534

7,182

100%

67.4

Yahoo! Sites

37,934

812

11%

21.4

MySpace

37,422

1,459

20%

39.0

YouTube

30,538

649

9%

21.2

Time Warner Network

25,675

258

4%

10.1

Microsoft Site

16,227

156

2%

9.6

Viacom Digital

14,077

322

4%

22.9

Google Sites

7,520

60

1%

7.9

Ebaums World

7,143

67

1%

9.4

MLB

6,442

30

< 1%

4.6

ROO Group Inc.

5,841

186

3%

31.9

Source: comScore Video Metrix



Activist YouTube

14 06 2006

Have been a big fan of the EFF for sometime, and am very impressed with them using the popularity of YouTube, etc. to help get one of their recent campaigns across. Excellent concept, appealing strongly to tech-savvy parents, who I presume is one of their largest demographic groups; excellent distribution planning. It’s this kind of thinking about how to talk to real people in the ways that we all enjoy that makes all the difference!



Minjas & Viral Marketing

13 04 2006

Ok, was in the mood for a good chuckle, so decided to poke around on YouTube a bit, came across the AskaNinja videos, and couldn’t stop laughing! :)

Ask A Ninja Question 18 "Minjas"

Then go check out AskaNinja.com for more - they’re awesome! :)

BTW - putting back on the marketing hat - I can’t stress enough how valuable it is to make some part of your product portable away from your site as YouTube’s done above.*1* Give folks the ability to modify / color / flavor / select just what they like, so that they have ownership of some portion of what you’ve done, and they’ll be more than thrilled to take and pass along to friends, family, etc., as I’ve done above, (and loved to do! :) ).

——

*1* Unfortunately, the bit of code that YouTube put out to embed the above screws up the stock Wordpress XHTML Transitional validation, (which could screw up search engines). Luckily, in the case of embedding Flash, since there really isn’t a good way to do without breaking validation or inserting javascript, I’m sure the SE’s simply ignore anything in <object> tags, so think you should still be good.