Dylan Hunter

From eMarketer, (they’ll lock it up soon, but out of fairness, here’s the link until they do):

Search Engines Help Small Businesses

MAY 22, 2007

Small businesses depend more on search engine traffic than larger firms, according to a study conducted by Hitwise in early 2007.

The firm measured the percentage of average monthly traffic companies in the Internet Retailer “Top 500 Guide” received from search engines in 2005 and 2006. Half of the businesses ranked from the 400th to the 500th positions depended on search engines for 50% or more of their total site traffic.

By comparison, none of the top 100 retailers generated more than 40% of their site traffic from search engines, and half had between 20.1% and 30% of their traffic come from search engines.

Web-only merchants averaged 64% their of monthly site traffic from search engines.

Chain retailers and consumer brand manufacturers averaged 28% and 27% of their site traffic from search engines, respectively.

Dropping in the “useful” folder…. Will also have to check out some of the blogs listed…

“Lime, a green health and lifestyle Web publisher, has launched an ad network that aggregates inventory across environmentally-focused sites and blogs.

“Included is the green-tech focused EcoGeek.org and the beauty/cosmetics-oriented The Beauty Brains. Additional sites in the new Lime Ad Network include Mongabay.com, an environmental science site; the organic foods-oriented SavvyVegetarian.com; and Eco-chick.com, a blog that covers environmental issues from a female point of view.”

….

“According to LOHAS (Lifestyle of Health and Sustainability Organization), consumer spending for this segment is estimated at $230 billion, and Lime estimates that 139 million Americans are interested or active in the green market.”

(Might help if I actually included the link…)

• …for every $1 dollar spent online the average search-user spends $2.56 offline.
• …those who search up to 10 times annually spend an average of $1,789 online while those who searched 31+ times spent an average of $2,943 online. Similarly in off-line transactions, those who search 10 or fewer times spend an average of $2,219 through retail locations, while those who search 31+ times spend an average of $3,839.
• …Search influences 20-30% of purchases made at retail locations
• …among general populace, 49% of money spent online & 42% spent at retail locations are the result of Search

More

Actually, what I find most interesting here is why MLB’s streams / streamer are so low in comparison to the others. Is it a format issue, (length of stream)? Integration / focus? Too tight a concentration on a single content type? Can’t be that it’s avail on TV, as that would affect Time Warner, as well. Well, since I’ve never gone to the MLB site, s’pose I’ll have to go check it out…