Dylan Hunter

Just saw an excellent article on ReadWriteWeb about Yahoo & eCommerce 2.0. Since starting with Second Rotation, is especially poignant for me. We’re actually building a tremendously simplified used consumer electronics buyback service for the purposes of keeping these materials out of landfills, basically sitting right atop eBay, (and others).

We collect data on point and trend individual SKU liquidity from eBay and several other sources, and then use it to basically make selling as simple as 5 Y/N questions, and putting a 1-4 star condition rating on. We then cut you a check, so you’re done, and then _we_ deal with all the hassles of actually using the backend, (i.e. eBay).

For the 1/30 folks who actually sell on eBay on an active basis, (1/125 on a registered basis), they remain an excellent choice to go directly to, just as some folks like to go back and play with the raw database to get ultimate optimization.

For the 29/30 who, whether they could or not, as a practical matter just _don’t_ sell on eBay, (i.e. it’s too much of a hassle for the reward they’re expecting) there’s a great opportunity for companies like us to be able to create much more value by much better matches between user experience and the bits and bites behind.

Nice piece, Richard!