Facebook Ad Clickthroughs - 0.04%
12 07 2007
(Image Courtesy of Valleywag, cropped to <500 px for blog use)
“Facebook is the website du jour, but in Reach Students’ experience it delivers appalling ad clickthroughs.
“We’ve run four targeted campaigns this year using its flyer ads, and each time the results have been disappointing.
“Our most recent campaign saw 1.4 million page impressions delivered at specific universities - and only a 0.04% clickthrough rate. Ouch.”
…..
“Until solved, I think we’ll stick to PR initiatives through the site - such as our work for Avenue Q that generated over ¼ million mini-feed messages through user profiles. And on a budget significantly smaller than it costs to buy the same number of Facebook clickthroughs.
In fact, at least $199,000 smaller!”
Further Discussion on Valleywag
