SecondRotation - cNet Live Best of the Web
30 07 2007The company I’m currently working with - how cool is this!
Brian Cooley, Tom Merritt, Kevin Rose, Alex Albrecht, cnet tv
Categories : Uncategorized
The company I’m currently working with - how cool is this!
Brian Cooley, Tom Merritt, Kevin Rose, Alex Albrecht, cnet tv

(Image Courtesy of Valleywag, cropped to <500 px for blog use)
“Facebook is the website du jour, but in Reach Students’ experience it delivers appalling ad clickthroughs.
“We’ve run four targeted campaigns this year using its flyer ads, and each time the results have been disappointing.
“Our most recent campaign saw 1.4 million page impressions delivered at specific universities - and only a 0.04% clickthrough rate. Ouch.”
…..
“Until solved, I think we’ll stick to PR initiatives through the site - such as our work for Avenue Q that generated over ΒΌ million mini-feed messages through user profiles. And on a budget significantly smaller than it costs to buy the same number of Facebook clickthroughs.
In fact, at least $199,000 smaller!”
Further Discussion on Valleywag
A nice mini-list for some items from Smart Money.
In summary:
Sunday - Groceries, Hotel Rooms
Monday - Cars
Tuesday - Dinner Out, Groceries
Wednesday - Airplane Tickets, Entertainment
Thursday - Books, Clothing, Gas (before 10am)
Friday -
Saturday - Department Store Wares (evening)
To add to, for those buying stuff on eBay, auctions ending during the daytime obviously do better for the buyer than evenings, but as to days of the week, from highest buyer advantage to lowest, (reverse for seller advantage):
1) Tuesday
2) Wednesday
3) Monday, Thursday
4) Friday, Saturday
5) Sunday