MR: 2.5x = Offline Purchase Impact of Search
27 11 2006
- …for every $1 dollar spent online the average search-user spends $2.56 offline.
- …those who search up to 10 times annually spend an average of $1,789 online while those who searched 31+ times spent an average of $2,943 online. Similarly in off-line transactions, those who search 10 or fewer times spend an average of $2,219 through retail locations, while those who search 31+ times spend an average of $3,839.
- …Search influences 20-30% of purchases made at retail locations
- …among general populace, 49% of money spent online & 42% spent at retail locations are the result of Search
Categories : Market Research
