MR: Top 10 Video Properties & Streaming Stats

25 10 2006

Actually, what I find most interesting here is why MLB’s streams / streamer are so low in comparison to the others. Is it a format issue, (length of stream)? Integration / focus? Too tight a concentration on a single content type? Can’t be that it’s avail on TV, as that would affect Time Warner, as well. Well, since I’ve never gone to the MLB site, s’pose I’ll have to go check it out… :)

Top 10 Video Properties Ranked by Unique U.S. Streamers July 2006 (Total U.S. - Home/Work/University Locations)

Property

Unique U.S. Streamers

(000)

Streams Initiated by U.S. Users (MM)

Share of Total Internet Streams

Streams per Streamer

Total Internet

106,534

7,182

100%

67.4

Yahoo! Sites

37,934

812

11%

21.4

MySpace

37,422

1,459

20%

39.0

YouTube

30,538

649

9%

21.2

Time Warner Network

25,675

258

4%

10.1

Microsoft Site

16,227

156

2%

9.6

Viacom Digital

14,077

322

4%

22.9

Google Sites

7,520

60

1%

7.9

Ebaums World

7,143

67

1%

9.4

MLB

6,442

30

< 1%

4.6

ROO Group Inc.

5,841

186

3%

31.9

Source: comScore Video Metrix


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