Dylan Hunter

He takes feeds of the latest posts from sponsors’ blogs and puts that in an ad box on Techmeme. That’s their ad. It’s brilliantly simple: dynamic advertising controlled by the advertisers, who will make their ads - their content - relevant to the readers who see their feeds on Techmeme….

Gabe is charging $4,500, $3,500, and $3,000 respectively for the three month-long spots (I’ll save you the cipherin - that’s $132,000 per year). For the advertiser, that works out to a $5-8 CPM, which is good.

I definitely agree on the excellence of the idea… For years now, the advertising network folks, (including me while @ Miva) have been talking about how advertising is becoming the content, with this being the perfect pinnacle of that concept - 0 incremental maintenance on the advertiser side, and assistance in feeding the sucking content creation monster, while making money on the publisher side - what the heck’s not to like?

At some point down the road would definitely love to have something that does a contextual match between any given post on the publisher’s side, and X back on the advertiser’s side, to maximize both relevance of the content & CTR, but first things first, and definitely agree with Jeff Jarvis - would definitely be an ad unit that I would think about using myself!