Dylan Hunter

After seeing this post from Tim O’Reilly, decided to order the two books suggested for myself. Currently reading Juicing the Orange, and one of the things they point to in the book is this mental beatdown of 127 questions that they use to diagnose a client’s situation to figure out what to do for creative campaigns with them.

Obviously won’t be able to, and don’t need to answer / use all in the normal course, (we all have actual progress to make, Man! ) and definitely seems to be oriented toward much more mature companies, but still looks to be a good source for thinking about the kinds of things that are, or will be, important when launching / relaunching your own company, product, etc.