GM - Bad Publicity = Good Move!

7 04 2006

Good for GM to have the cojones to realize that something as strongly viral as a create-your-own ad campaign for an SUV, (with all of the negative passion that they elicit) is well worth the anti-GM sentiments that of course will be part and parcel.

I’m a little cautious about the “screening offensive content” thing, (i.e. back @ ATW, we spent a tremendous amount of time differentiating “F* [current president]!”, which is perfectly fine, (if somewhat less than tactful) free speech from f* something else, (which is porn! :) ) but will give them the benefit of the doubt for now, (and more if I see a “F* GM” ad).

So, all in all, well done, GM - and even if it was solely Great Lady Providence smiling upon them, you get credit for that, too, (there’s not one of us who hasn’t profited well beyond hopes just because it was a Tuesday, or there was a solar flare, or because the wind was blowing out of the NE that day, and you get the credit for that one, because next time, you’ll have done everything right, and it’ll be a Wednesday, or a New Moon, and you’ll get beaten for that, just as well).

Many thanks to Tara of HorsePigCow for the link about.


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