40 Million Surfers Are Online Daily Just For Fun
29 03 2006According to the Pew Internet & American Life Project as summarized by Senior Research Fellow Deborah Fallows, the internet is increasingly a place where Americans just hang out. Some 30% of internet users go online on any given day for no particular reason, just for fun or to pass the time.
Compared to other online pursuits, the act of surfing for fun now stands only behind 52% of internet users sending or receiving email on a typical day, 38% using a search engine, and is in a virtual tie for third with 31% getting news online. About 25 million people went online in 2004 on any given day just to browse for fun. In the Pew Internet Project survey in December, 2005, that number had risen to about 40 million people…
