Dylan Hunter

Blech…. Here’s a perfect example of taking something that folks are inherently interested in and would love to talk about.. and taste…, (i.e. ice cream), picking a great venue for coverage - totally unrelated to food products, so the competitive noise isn’t there, but still ice cream, so everyone on the floor would be interested in and inherently be talking about, (i.e. “hey, where’d you get that ice cream?”) and dropping that interest and setup straight into the deep freeze with completely unintelligible CorpSpeak.

My apologies, I usually try to be more positive, but almost every single word out of this guy’s mouth for the first 2 minutes of the video was one _huge_ turnoff, (big kudos to Rafe for not just giving his video guy the “cut it” sign and walking away after the 45 seconds or so, when it was clear this guy was going to just blather on and on - “multi-patented,” “on-demand,” blah, blah, blah - talk about the ice cream, Man - we care about the _ice cream_ - and yes, maybe also about what’s cool about the tech _to the normal human being_ - though honestly, it just sounds like your run-of-the-mill standard Coke machine’s capacities, but that’s ok - you’re not there ’cause you’re cool as stuff on the tech side, you’re there because Haagen Dazs and Ben and Jerry’s aren’t - the story sounds good enough to get you in the tech press who probably don’t know that Coke machines do that already - note to Coke - use the word “Linux” somewhere, anywhere, and you got another 50-100 stories just waiting to run! ).

In any case, clear enough this isn’t my favorite, but is a very good example of how to kill that buzz you’ve been trying to get in no time flat. If the product class had been anything other than _ice cream_ look for that sound you hear when the echo finally dies down to be crickets…