Multitasking Drives Workers to Distraction
1 02 2006So there’s finally a name for it, (other than “adult ADD” or “creeping schizophrenia”) - “frazzing”
“Think of all the digital gadgets we use to keep in touch — from cell phones and BlackBerrys to computers. When they summon us they all demand we stop, switch gears and respond — anytime, anywhere.
“Frazzing,” short for frantic multitasking, is the name given to the toll this mental channel switching takes on our productivity. The term was coined by Massachusetts psychiatrist Edward Hallowell, and the phenomenon it describes is costing us.”
