Music Sites, Viewer Demographics and Ad Technology
28 10 2005|
Top 10 Music Destinations |
||
|
Unique Audience (000) |
Active Reach (%) |
|
|
Yahoo! Music |
13,448 |
10.63 |
|
AOL Music |
9,015 |
7.13 |
|
iTunes |
6,308 |
4.99 |
|
MSN Music |
3,174 |
2.51 |
|
MTV Networks Music |
2,352 |
1.86 |
|
BeMusic |
1,457 |
1.15 |
|
A-Z Lyrics Universe^ |
1,254 |
0.99 |
|
Warner Music Group |
1,021 |
0.81 |
|
MusicVideoCodes^ |
877 |
0.69 |
|
Universal Music |
876 |
0.69 |
|
Source: Nielsen//NetRatings NetView |
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|
Demographic Data for Music Category |
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|
Target |
Unique Audience (000) |
Audience Comp (%) |
|
|
Total |
|
67,856 |
100 |
|
Male |
|
34,314 |
50.57 |
|
Female |
|
33,541 |
49.43 |
|
Age |
2 - 11 |
2,711 |
3.99 |
|
12 - 17 |
9,818 |
14.47 |
|
|
18 - 24 |
5,497 |
8.1 |
|
|
25 - 34 |
10,557 |
15.56 |
|
|
35 - 49 |
22,849 |
33.67 |
|
|
45+ |
24,137 |
35.57 |
|
|
55+ |
10,676 |
15.73 |
|
|
65+ |
3,786 |
5.58 |
|
|
Hh Income |
$ 0 - 24999 |
4,037 |
5.95 |
|
$ 25000 - 49999 |
15,424 |
22.73 |
|
|
$ 50000 - 74999 |
19,535 |
28.79 |
|
|
$ 75000 - 99999 |
12,734 |
18.77 |
|
|
$ 100000 - 149999 |
10,471 |
15.43 |
|
|
$ 150000+ |
4,871 |
7.18 |
|
|
No Response |
783 |
1.15 |
|
|
Source: Nielsen//Netratings Netview |
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Data on the Entertainment Industry/ Music Albums Segment
Week ending September 25, 2005 US, Home and Work
|
Top 20 Advertisers |
||
|
Impressions (000) |
Share of all Impressions |
|
|
Vivendi Universal S.A. |
2,058 |
37.8% |
|
Sony Corporation |
774 |
14.2% |
|
Edel America Records |
485 |
8.9% |
|
Bodogmusic.com |
341 |
6.3% |
|
Altar Boyz |
332 |
6.1% |
|
The Rolling Stones |
209 |
3.8% |
|
Time Warner Inc. |
144 |
2.6% |
|
Rykodisc |
143 |
2.6% |
|
David Gray |
111 |
2.0% |
|
Domino London |
106 |
1.9% |
|
The Walt Disney Corporation |
80 |
1.5% |
|
Little Dizzy Records |
80 |
1.5% |
|
Lava Records |
78 |
1.4% |
|
Epitaph Records |
78 |
1.4% |
|
Miranda Lambert |
77 |
1.4% |
|
Asquared Management |
55 |
1.0% |
|
EO Horse |
52 |
1.0% |
|
Capital Records |
50 |
0.9% |
|
Geffen Records |
38 |
0.7% |
|
Damian “Jr Gong” Marley |
31 |
0.6% |
|
Total |
5,438 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Top Ad Sizes |
||
|
Impressions (000) |
Share of all Impressions |
|
|
Leaderboard (728×90) |
1,996 |
36.7% |
|
Wide Skyscraper (160×600) |
907 |
16.7% |
|
Half Banner (234×60) |
654 |
12.0% |
|
Button #1 (120×90) |
638 |
11.7% |
|
Full Banner (468×60) |
406 |
7.5% |
|
Medium Rectangle (300×250) |
167 |
3.1% |
|
Square (250×250) |
138 |
2.5% |
|
Vertical Banner (120×240) |
129 |
2.4% |
|
Square Button (125×125) |
80 |
1.5% |
|
Micro Bar (88×31) |
78 |
1.4% |
|
Unspecified |
75 |
1.4% |
|
Skyscraper (180×150) |
62 |
1.1% |
|
Button #2 (120×60) |
53 |
1.0% |
|
Rectangle (180×150) |
34 |
0.6% |
|
Large Rectangle (336×280) |
21 |
0.4% |
|
Total |
5,438 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Ad Delivery Types |
||
|
Impressions (000) |
Share of all Impressions |
|
|
Inline |
5,429 |
99.9% |
|
Pop-Up |
8 |
0.1% |
|
Total |
5,437 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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