Online Personals Destinations, Demographics, Advertisers and Ad Types
14 10 2005Boy, do I wish that MediaPost would get their URL’s right! 
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Friday, October 14, 2005
Online Personals Destinations, Demographics, Advertisers and Ad Types
A deeper look behind the Online Personals destinations including demographics, advertisers, ad types and sizes
|
Top Online Personals Destinations |
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|
Brand or Channel |
Unique Audience (000) |
Active Reach (%) |
|
Yahoo! Personals |
1,940 |
1.53 |
|
Match |
1,227 |
0.97 |
|
AmericanSingles |
755 |
0.6 |
|
TRUE |
707 |
0.56 |
|
Thefacebook |
496 |
0.39 |
|
Source: Nielsen//NetRatings NetView |
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|
Demographic Data For Personals Category |
|||
|
Category |
Target |
Unique Audience (000) |
Audience Comp (%) |
|
Total |
|
26,035 |
100 |
|
Male |
|
13,788 |
52.96 |
|
Female |
|
12,247 |
47.04 |
|
Age |
2 - 11 |
510 |
1.96 |
|
|
12 - 17 |
2,931 |
11.26 |
|
|
18 - 24 |
3,145 |
12.08 |
|
|
25 - 34 |
4,265 |
16.38 |
|
|
35 - 49 |
8,594 |
33.01 |
|
|
45+ |
9,694 |
37.24 |
|
|
55+ |
4,074 |
15.65 |
|
|
65+ |
1,384 |
5.31 |
|
HH Income |
$ 0 - 24999 |
2,029 |
7.79 |
|
|
$ 25000 - 49999 |
6,394 |
24.56 |
|
|
$ 50000 - 74999 |
7,636 |
29.33 |
|
|
$ 75000 - 99999 |
4,252 |
16.33 |
|
|
$ 100000 - 149999 |
3,560 |
13.68 |
|
|
$ 150000+ |
1,908 |
7.33 |
|
Source: Nielsen//NetRatings NetView |
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Data below focuses on the Web Media Industry/ Personals Segment
Week ending September 4, 2005 US, Home and Work
|
Top 20 Advertisers |
||
|
Company |
Impressions (000) |
Share of all Impressions |
|
Yahoo! Inc. |
73,785 |
30.2% |
|
InterActiveCorp |
72,035 |
29.5% |
|
MatchNet plc |
57,545 |
23.6% |
|
WebDate.com |
21,355 |
8.7% |
|
Friend Finder Network, Inc. |
5,442 |
2.2% |
|
Zencon Technologies,LLC |
3,248 |
1.3% |
|
Sara Freder |
2,375 |
1.0% |
|
Lavalife Inc. |
2,141 |
0.9% |
|
eCRUSH |
1,256 |
0.5% |
|
Premier Singles |
684 |
0.3% |
|
People2People.com |
631 |
0.3% |
|
UNIFORMdating.com |
535 |
0.2% |
|
Shaadi.com |
454 |
0.2% |
|
iVillage Inc. |
441 |
0.2% |
|
DatingBuzz |
399 |
0.2% |
|
ConservativeMatch.com |
327 |
0.1% |
|
LifeAccess.com, Inc |
259 |
0.1% |
|
WebFriends |
234 |
0.1% |
|
Relationship Exchange |
115 |
0.0% |
|
Traffix Inc. |
114 |
0.0% |
|
Total |
244,240 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Top Ad Sizes |
||
|
Dimensions |
Impressions (000) |
Share of all Impressions |
|
Wide Skyscraper (160×600) |
50,774 |
20.8% |
|
Half Banner (234×60) |
47,025 |
19.3% |
|
Non-Standard Dimension |
37,265 |
15.3% |
|
Medium Rectangle (300×250) |
33,763 |
13.8% |
|
Full Banner (468×60) |
28,547 |
11.7% |
|
Leaderboard (728×90) |
19,827 |
8.1% |
|
Skyscraper (180×150) |
7,366 |
3.0% |
|
Square Button (125×125) |
5,457 |
2.2% |
|
Large Rectangle (336×280) |
4,948 |
2.0% |
|
Button #1 (120×90) |
2,719 |
1.1% |
|
Micro Bar (88×31) |
2,207 |
0.9% |
|
Button #2 (120×60) |
2,076 |
0.8% |
|
Unspecified |
1,233 |
0.5% |
|
Vertical Banner (120×240) |
482 |
0.2% |
|
Rectangle (180×150) |
439 |
0.2% |
|
Square (250×250) |
64 |
0.0% |
|
Vertical Rectangle (240×400) |
46 |
0.0% |
|
Total |
244,238 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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|
Ad Delivery Types |
||
|
Ad Delivery |
Impressions (000) |
Share of all Impressions |
|
Inline |
231,694 |
94.9% |
|
Pop-Under |
12,473 |
5.1% |
|
Pop-Up |
72 |
0.0% |
|
Total |
244,239 |
100.0% |
|
Source: Nielsen//NetRatings AdRelevance |
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Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL’s proprietary service.
